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	<title>Central Oregon Trail Horse &#187; Articles of Interest</title>
	<atom:link href="http://centraloregontrailcourse.com/category/articles-of-interest/feed/" rel="self" type="application/rss+xml" />
	<link>http://centraloregontrailcourse.com</link>
	<description>serving central Oregon&#039;s horse riding community</description>
	<lastBuildDate>Sat, 12 May 2012 14:53:41 +0000</lastBuildDate>
	<language>en</language>
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		<title>Horse Riding &#8211; The Importance of the Helmet</title>
		<link>http://centraloregontrailcourse.com/horse-riding-the-importance-of-the-helmet/</link>
		<comments>http://centraloregontrailcourse.com/horse-riding-the-importance-of-the-helmet/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 23:23:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Equestrian]]></category>
		<category><![CDATA[equine]]></category>
		<category><![CDATA[horseback riding]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[trail horses]]></category>
		<category><![CDATA[Trail Rides]]></category>
		<category><![CDATA[trail riding]]></category>
		<category><![CDATA[Western Pleasure Horses]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=5580</guid>
		<description><![CDATA[<p>By Lydia K Kelly</p> <p>While people are becoming more aware of the need for head safety, somehow the equestrian world has missed the boat. Cyclists are wearing helmets, worrying about the potential impact should they fall or be hit by a car. And yet, riders on living, thinking animals seem to forget the risks.</p> <p>Horseback &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/horse-riding-the-importance-of-the-helmet/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>By Lydia K Kelly</p>
<p>While people are becoming more aware of the need for head safety, somehow the equestrian world has missed the boat. Cyclists are wearing helmets, worrying about the potential impact should they fall or be hit by a car. And yet, riders on living, thinking animals seem to forget the risks.</p>
<p>Horseback riding has one of the highest accident rates for minor injuries. When entering the Emergency room with a broken collar bone or other injury, most doctors and nurses just sigh when you tell them you ride horses. It is an every-day kind of occurrence.</p>
<p>Lots of people think of riding motorcycles as being highly dangerous, but in fact, riding horses ranks at about the same level! Imagine, on a motorcycle, you are traveling very quickly with nothing much between you and the ground. On a horse, you are traveling very quickly with nothing much between you and the ground. The only difference is that motorcycles are controlled by the driver. Horses have a mind of their own.</p>
<p>It is easy to forget how quickly things can go wrong. If your horse is a quiet animal who rarely startles, you might not think that anything could happen. But all it takes is a sudden noise, or something that catches his eye and he could be off and running, leaving you in the dirt. Even the quietest horse in the world has the potential to spook.</p>
<p>When training a performance horse the risk is even greater. The more fit the horse is, the more likely he is to have the athleticism to unseat his rider. Besides being fit, he is also more alert and has a higher chance of pulling something stupid in response to good spirits, or even having a temper tantrum over a movement he does not want to do.</p>
<p>World class dressage riders have been known to lose control of their horses, and dressage is the sport where control is of the essence. Jumper riders get ditched by their horses when they refuse a jump. An overexcited gaming horse can slip and fall in the middle of a pattern, and even a champion pleasure horse can stumble, catching his rider unaware.</p>
<p>And yet, thousands of adult riders refuse to wear helmets. They are hot, they are uncomfortable, and they don’t look cool. You name it, and the excuse is used. So many riders feel that they would never fall off, or that their horse would never pull anything stupid on them. And yet, as a rider becomes more experienced, the risk of injury during a fall tends to go up. This is because it generally takes something a lot bigger to get them off, and the potential for landing badly increases with the explosiveness of the situation.</p>
<p>All it takes is once, and you could suffer from a serious concussion, or worse. It is a fact that riders die every year from head impacts that would have caused little more than a serious headache if they had been wearing a helmet.</p>
<p>Additionally, as adults, we need to set a good example to young riders. How many kids feel that it is perfectly safe to hop on a horse without anything on their head? How many others can’t wait until they are 18 and no longer need to wear a helmet in the ring? If adults were more responsible about wearing helmets, perhaps the young riders would feel more comfortable about protecting their heads.</p>
<p>You only get one head. It is worth protecting.</p>
<p>About the Author: Lydia K Kelly is a writer for HorseClicks, classifieds of <a href="http://www.horseclicks.com/horses/warmblood/">warmblood horses for sale</a>, <a href="http://www.horseclicks.com/trailers/">used trailers</a>, <a href="http://www.horseclicks.com/saddles/">used saddles</a>.</p>
<p>Source: <a href="http://www.isnare.com">www.isnare.com</a></p>
<p>Permanent Link: <a href="http://www.isnare.com/?aid=298830&amp;ca=Pets">http://www.isnare.com/?aid=298830&amp;ca=Pets</a></p>
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		<title>Horse boarding now available at family-style ranch</title>
		<link>http://centraloregontrailcourse.com/horse-boarding-now-available-at-family-style-ranch/</link>
		<comments>http://centraloregontrailcourse.com/horse-boarding-now-available-at-family-style-ranch/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 13:47:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[On behalf of (recent Solo Email Blasts)]]></category>
		<category><![CDATA[central oregon trail rides]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=27817</guid>
		<description><![CDATA[<p>On behalf of Bill Goss at Rockin&#8217;BG Ranch…(please contact him directly)</p> <p>Horse boarding now available at family-style ranch. Choose pasture or stall and paddock. Located on Hiway 126, three miles West of Redmond.</p> <p>Many amenities including round pen, arena and trail course. Ride to the river! Great horse care at a reasonable price.</p> <p>Trail course &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/horse-boarding-now-available-at-family-style-ranch/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>On behalf of Bill Goss at Rockin&#8217;BG Ranch…(please contact him directly)</p>
<p>Horse boarding now available at family-style ranch. Choose pasture or stall and paddock. Located on Hiway 126, three miles West of Redmond.</p>
<p>Many amenities including round pen, arena and trail course. Ride to the river! Great horse care at a reasonable price.</p>
<p>Trail course also available to drop-in or group use. Call for details.</p>
<p>Call Bill Goss at 541-480-5260</p>
<hr size="2" />
<p><em>Solo Email Blast Disclaimer: This is a <a href="http://centraloregontrailcourse.com/get-noticed/">Solo Email Blast</a>, one of many <a href="http://centraloregontrailcourse.com/get-noticed/">advertising options </a>available thru CentralOregonTrailCourse.com.  If you have questions regarding the product or service advertise, please contact the advertiser directly. CentralOregonTrailCourse.com does not necessarily endorse or recommend the product or service advertised</em></p>
<p>If you would like more information about our <a href="http://centraloregontrailcourse.com/get-noticed/">Solo Email Blasts</a> or other advertising option we welcome your emails at <a href="mailto:sandy@centraloregontrailcourse.com">sandy@centraloregontrailcourse.com.</a></p>
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		<title>Setting up a website for your horse business &#8211; using WordPress</title>
		<link>http://centraloregontrailcourse.com/setting-up-a-website-for-your-business-using-wordpress/</link>
		<comments>http://centraloregontrailcourse.com/setting-up-a-website-for-your-business-using-wordpress/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 00:28:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=12034</guid>
		<description><![CDATA[<p>A number of people have asked me lately about how I went about setting up my website, Central Oregon Trail Horse.com, using WordPress.  There are a lot of variables, but in a nutshell the following information should help you understand the process. And even though most of the people I talk too are discussing the &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/setting-up-a-website-for-your-business-using-wordpress/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>A number of people have asked me lately about how I went about setting up my website, Central Oregon Trail Horse.com, using WordPress.  There are a lot of variables, but in a nutshell the following information should help you understand the process. And even though most of the people I talk too are discussing the idea of creating a website for their horse business, the following information could be used my anyone entertaining the idea of creating their own website.  I truly hope this information is of value to you, iIf after reading thru this, you would like help, just give me a <a href="mailto:sandy@CentralOregonTrailCourse.com">jingle</a>.</p>
<blockquote><p>If you are planning to use your existing web server/hosting plan  &#8211; extra steps are need to prevent your current website from breaking while your new website is being set up and is beyond what can be taught on one page.</p></blockquote>
<p>I recommend using <a href="http://cheapsignup.com/" target="_blank">Cheapsignup.com</a> for all domain names and hosting purchases because that&#8217;s the one I&#8217;m affiliated with and the one I use.</p>
<p><strong>Step One: Register your Domain Name</strong><br />
Visit <a href="http://cheapsignup.com/" target="_blank">Cheapsignup.com</a> &#8211; In the Domain Name Search field, enter the domain name you want to register, and then select the domain name extension from the list. Click GO.  Skip the promotion offers and at the bottom of the page click &#8220;No Thanks.  Proceed to Checkout.&#8221;  REMEMBER to write down you new account username and password and keep them someplace safe.  You&#8217;ll need this info for the next step.</p>
<blockquote><p>Chances are the domain name you want to use is already taken but if you keep an open mind you might be able to come up with one you like.  Example: Silver Edge Equestrian Drill Team used <em>EquestrainDrill.com</em> as their domain name because <em>SilverEdgeEquestrianDrillTeam.com</em> would have been too long to remember and spell.</p></blockquote>
<p><strong>Step Two: Sign up for Hosting</strong><br />
Log in to your <a href="http://Cheapsignup.com" target="_blank">Account Manager</a> using info from the preceding step. Sign up for the &#8216;Economy Plan&#8217;. You can ignore the promotional offers and click &#8220;No Thanks. Proceed to Checkout&#8221;.  <em>Wait</em> for CheapSignup.com to send you an email letting you know your hosting plan is ready before proceeding to Step Three.</p>
<blockquote><p>(I don&#8217;t recommend using the &#8220;Free with Domain&#8221; hosting account because it&#8217;s Ad supported &#8211; meaning Ads (that you have no control over) over appear at the top of your website and it doesn&#8217;t look very professional) The following steps will not work if you choose to stay with the free hosting)</p></blockquote>
<p><strong>Step Three: Install WordPress on Your Hosting Account</strong><br />
1. Log in to your <a href="http://Cheapsignup.com" target="_blank">Account Manager</a>.<br />
2. From the <strong>My Products</strong> section, click <strong>Web Hosting</strong>.<br />
3. <em>Next to the hosting account you want to use</em>, click <strong>Launch</strong>.<br />
4. From the Content menu, select  <strong>Value Application</strong>.<br />
5. Click <strong>WordPress</strong>.<br />
6. Click <strong>Install Now!</strong>.<br />
7. Select the domain name you want to use.<br />
8. <strong>Enter a database description</strong> and <strong>password</strong>, and then click <strong>Next</strong>.  <strong>Choose an unused installation directory</strong>, and then click <strong>Next</strong>. For example, if you want your WordPress website to display when someone goes to <em>yourdomainname.com/<strong>blog</strong></em> then <strong>blog</strong> is the installation directory.  <em>If you want your WordPress website to display when someone goes to yourdomainname.com (without the &#8220;/blog&#8221;), remove any text from this field and leave it empty.</em><br />
9. Enter the <strong>Admin Name</strong>, <strong>Admin Password</strong>, <strong>Email</strong> and <strong>Blog Title</strong> for your WordPress installation (you make these up &#8211; be sure to write them down!.)<br />
10. Click <strong>Finish</strong>.<br />
WordPress will be installed to your hosting account with the options you selected within 24 hours. When it is complete, you will receive a confirmation email.</p>
<p><strong>Step Four: Customize and setup WordPress</strong> -<br />
Visit <em>yourdomainname.com/blog</em> or <em>yourdomainname.com</em> (depending on your previous choice) to see what your website looks like.  To login and customize your website go to <em>yourdomainname.com/blog/wp-admin</em> or <em>yourdomainname.com/wp-admin</em><br />
There are so many options when customizing your WordPress setup that there is no way to go thru all the options here but this <a href="http://products.secureserver.net/guides/wordpressgsg.pdf" target="_blank">.pdf</a>  and this <a href="http://codex.wordpress.org/New_To_WordPress_-_Where_to_Start" target="_blank">website</a> should help.</p>
<p>Again, if after reading thru this, you would like help, just give me a <a href="mailto:sandy@CentralOregonTrailCourse.com">jingle</a>, my rates are very affordable.</p>
<p><strong>Affordable Options:</strong><strong><br />
</strong></p>
<ol>
<li>I set up domain name registration, hosting  and set up and install WordPress for you, then you customize WordPress and start creating your website.</li>
<li>I set up and install WordPress , customize it a little and get it ready for you to maintain. Example: <a title="Cascade Vaction Rentals" href="http://www.cascadevacationrentals.net " rel="nofollow nofollow" target="_blank">cascadevacationrentals.net </a></li>
<li>I can set up and install WordPress , customize it a little, enter the original content then you edit, add pages/posts and maintain it. Example: <a href="http://MoonDanceReining.com" rel="nofollow nofollow" target="_blank">MoonDanceReining.com</a></li>
<li>I can set up and install WordPress , customize it a little, enter the original content, you edit, add pages/posts while I take care of the techie stuff. Example: <a href="http://owlcreekarabians.com" target="_blank">owlcreekarabians.com</a>, <a href="http://www.melaniebills.com/" rel="nofollow nofollow" target="_blank">MelanieBills.com</a>, <a href="http://www.eliteretreatdemexico.com/" rel="nofollow nofollow" target="_blank">EliteRetreatDeMexico.com</a>, <a href="http://www.worldwidetimeshareauctions.com/" rel="nofollow nofollow" target="_blank">WorldwideTimeshareAuctions.com</a></li>
<li>Let me be your webmaster &#8211; you tell me what you want and what your budget is and I try my darnedest to accomplish it.  Examples: <a href="http://Lynns-BarberShop.com" target="_blank">Lynns-BarberShop.com</a>, <a href="http://www.rollingmranch.com/" rel="nofollow nofollow" target="_blank">RollingMRanch.com</a>,<a href="http://www.centraloregontrailcourse.com/" rel="nofollow nofollow" target="_blank"> CentralOregonTrailCourse.com</a></li>
</ol>
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		<title>Horse Management Software Reviews</title>
		<link>http://centraloregontrailcourse.com/horse-show-management-software-reviews/</link>
		<comments>http://centraloregontrailcourse.com/horse-show-management-software-reviews/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 15:56:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=11196</guid>
		<description><![CDATA[<p>Do you own a boarding or training facility?  Do you use a software program to manage data? Does your club, business or organization use a software program to keep track of your horse shows&#8217; data?  If so, which software/webware program(s)  do you use and what do you like or don&#8217;t like about that program.  Have &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/horse-show-management-software-reviews/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Do you own a boarding or training facility?  Do you use a software program to manage data? Does your club, business or organization use a software program to keep track of your horse shows&#8217; data?  If so, which software/webware program(s)  do you use and what do you like or don&#8217;t like about that program.  Have you tried others?  Which ones and why aren&#8217;t you using it now?</p>
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		<title>Does your horse-centric business rely on scheduled appointments?</title>
		<link>http://centraloregontrailcourse.com/does-your-business-rely-on-scheduled-appointments/</link>
		<comments>http://centraloregontrailcourse.com/does-your-business-rely-on-scheduled-appointments/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 00:48:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=10919</guid>
		<description><![CDATA[<p>First, please let me make it clear, I do not receive any considerations for promoting this software.  It&#8217;s just that I used it when creating website for <a href="http://lynns-barbershop.com">one of my clients</a> and she LOVES it! And although her business isn&#8217;t about horses, I thought it would be useful to anyone who business replies on &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/does-your-business-rely-on-scheduled-appointments/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>First, please let me make it clear, I <span style="text-decoration: underline;">do not</span> receive any considerations for promoting this software.  It&#8217;s just that I used it when creating website for <a href="http://lynns-barbershop.com">one of my clients</a> and she LOVES it! And although her business isn&#8217;t about horses, I thought it would be useful to anyone who business replies on scheduled appointments. So I thought I would share the info with other small business who could benefit.</p>
<p>Appointy allows your clients to book their appointments online &#8211; Integrate Appointy on your website and blog, add a widget to your facebook, wordpress, or ask your clients to schedule with you using their mobile phones or IPad. Appointy works everywhere!</p>
<p>You can accept appointment &#8211; online &#8211; 24/7</p>
<p>Offer multiple services? Appointy allows booking of multiple services at once. For example, your clients can select the services they want and Appointy will show them the time slots when both can be done in a row.</p>
<p>Appointy allows your customers to book an appointment with their Facebook or Gmail login.</p>
<p>You set the hours you&#8217;re open and available and you can block out times/days &#8211; for when you have other plans</p>
<p>There are a lot of other features -  check it out <a href="http://www.appointy.com/" target="_blank">here http://www.appointy.com/</a></p>
<p>(If you need assistance set up Appointy, I can help, just give me a <a href="mailto:sandy@centraloregontrailcourse.com">jingle</a>)</p>
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		<title>Find a riding buddy.</title>
		<link>http://centraloregontrailcourse.com/find-a-riding-buddy/</link>
		<comments>http://centraloregontrailcourse.com/find-a-riding-buddy/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 23:53:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=10358</guid>
		<description><![CDATA[<p>Central Oregon Trail Horse is offering a new service: Find a Riding Buddy.</p> <p>If you would like to find a central Oregon trail riding buddy, email <a href="mailto:sandy@centralOregontrailCourse.com?subject=Find a riding buddy">sandy@CentralOregonTrailCourse.com</a> with the subject line &#8220;Find a riding buddy&#8221;  and I&#8217;ll add you to the group.</p> <p>Next time you want to go trail riding, and &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/find-a-riding-buddy/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Central Oregon Trail Horse is offering a new service: <em>Find a Riding Buddy</em>.</p>
<p>If you would like to find a central Oregon trail riding buddy, email <a href="mailto:sandy@centralOregontrailCourse.com?subject=Find a riding buddy">sandy@CentralOregonTrailCourse.com</a> with the subject line &#8220;Find a riding buddy&#8221;  and I&#8217;ll add you to the group.</p>
<p>Next time you want to go trail riding, and want a riding buddy, <a href="mailto:sandy@centralOregontrailCourse.com?subject=riding%20buddy%20wanted"> email me</a> and I will email a notice out to the group.  Be sure to include your name, best contact method, time, date location and any other info you feel would be appropriate.</p>
<p>You must join the group, in order to get the notices.</p>
<p>&nbsp;</p>
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		<title>Legit or Not? Check Out that Horse Organization Before Reaching for Your Checkbook!</title>
		<link>http://centraloregontrailcourse.com/legit-or-not-check-out-that-horse-organization-before-reaching-for-your-checkbook/</link>
		<comments>http://centraloregontrailcourse.com/legit-or-not-check-out-that-horse-organization-before-reaching-for-your-checkbook/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 17:37:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[by Rachel McCart, Equine Legal Solutions]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=8148</guid>
		<description><![CDATA[<p>by Equine Legal Solutions reprinted with permission</p> <p>In a post on the Equine Legal Solutions blog, I highlighted two new horse-related organizations whose purpose for existence is to make money, not serve their members. Several people emailed to ask how they could check out an organization to see if it was &#8220;legit&#8221; before joining or &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/legit-or-not-check-out-that-horse-organization-before-reaching-for-your-checkbook/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>by Equine Legal Solutions<br />
reprinted with permission</p>
<p>In a post on the Equine Legal Solutions blog, I highlighted two new horse-related organizations whose purpose for existence is to make money, not serve their members. Several people emailed to ask how they could check out an organization to see if it was &#8220;legit&#8221; before joining or donating money. This is an excellent question!</p>
<h3>What is a Non-Profit Organization?</h3>
<p>Lots of organizations call themselves &#8220;non-profits.&#8221; But are they the real deal? &#8220;Non-profit&#8221; doesn&#8217;t mean the organization doesn&#8217;t make a profit &#8211; many charitable organizations make quite substantial profits. Rather, &#8220;non-profit&#8221; means that because an organization meets certain IRS regulations defining what a charity is, the organization is exempt from paying federal income taxes. To become tax-exempt, an organization must apply to the IRS and qualify. Qualifying with the IRS as a 501(c)(3) non-profit organization is hard work &#8211; the application is many pages long, and it requires the organization to provide very detailed information about where its money comes from, and how it spends that money, as well as the people involved with the organization. And the IRS doesn&#8217;t just rubber-stamp approve 501(c)(3) applications &#8211; the organization must demonstrate in its application that it clearly meets the various IRS requirements for exemption.</p>
<p>To qualify for tax exemption, the IRS requires that the organization have a very specific type of purpose. It must be able to clearly demonstrate that its primary purpose is one of the following. &#8220;Charitable, religious, educational, scientific, literary, testing for public safety, fostering national or international amateur sports competition, and preventing cruelty to children or animals.&#8221; The IRS defines &#8220;charitable&#8221; as &#8220;relief of the poor, the distressed, or the underprivileged; advancement of religion; advancement of education or science; erecting or maintaining public buildings, monuments, or works; lessening the burdens of government; lessening neighborhood tensions; eliminating prejudice and discrimination; defending human and civil rights secured by law; and combating community deterioration and juvenile delinquency.&#8221;</p>
<h3>How Can I Tell if It&#8217;s Really a Non-Profit?</h3>
<p>A quick search of the IRS charity database is all it takes to find out whether an organization is really a 501(c)(3) or not. If the organization has registered with a state as a non-profit organization but hasn&#8217;t qualified with the IRS, it&#8217;s not a &#8220;non-profit.&#8221; What about if an organization says it has submitted its application for tax-exempt status, but it hasn&#8217;t been approved yet? The good news is that if the application is ultimately approved, contributions made at any time after the application was originally submitted to the IRS will become tax-deductible. The bad news is that if the organization&#8217;s application isn&#8217;t approved (and many aren&#8217;t), contributions will not be tax-deductible.</p>
<h3>Where Will Your Money Go?</h3>
<p>As noted above, many non-profit organizations earn substantial profits and have large operating budgets. You might be shocked at what a small percentage of contributions goes toward the actual persons or animals in need versus the organization&#8217;s administration and fund-raising efforts. Fortunately, you can find this out before you donate!</p>
<p>501(c)(3) organizations are required to make certain financial information available to the public. For example, you are legally entitled to visit the organization&#8217;s offices and obtain copies of its tax returns and application for tax exempt status. You can also request copies from the IRS. <a href="http://www.irs.gov/charities/article/0,,id=139025,00.html" target="_blank">Here&#8217;s more information</a>.</p>
<p>Even if you aren&#8217;t concerned with whether your contribution is tax-deductible, you probably still care how your money will be used. Organizations that aren&#8217;t tax-exempt non-profits aren&#8217;t legally required to make any financial information public. But, you should ask anyway! Just keep in mind that because there is no legally required public disclosure of the organization&#8217;s financial information, there probably won&#8217;t be a way for you to check. What does the organization say about how donations will be used? If the organization offers memberships, what benefits come with your membership, and are they worth the price? If the organization touts its donations to charities and that is part of the attraction for you to donate or join, why would you not just donate directly to the charity instead?</p>
<h3>Who&#8217;s Behind the Organization?</h3>
<p>An organization is no better than the people who run it. If you&#8217;re considering donating to or joining an organization, check out who&#8217;s in charge of it first. The organization&#8217;s website should clearly state who the members of its board of directors are, and who its officers are. The website may provide a bio of each such person, but you should also Google the people&#8217;s names. Doing so can yield a wealth of information, such as arrest records, lawsuits and other red flags. At the very least, Googling can help you fact-check the bios on the organization&#8217;s website &#8211; are they accurate, or do they stretch the truth, exaggerate, or leave out important facts? If the organization can&#8217;t even be forthcoming about who its people are, imagine how much less forthcoming they will be about how they spend their money! Check to make sure the directors and officers are obviously well-qualified to run the organization, both in terms of business background and relevant horse experience. The number of officers and directors should be proportionate to the size of the organization. A local organization with 15 board members probably won&#8217;t be able to make decisions efficiently.</p>
<h3>Is the Organization Real or Virtual?</h3>
<p>The Internet has offered con artists a wealth of new ways to separate horse people from their money. Perhaps the most appalling offenders are the &#8220;Internet farms.&#8221; These outfits offer horses for sale that they don&#8217;t own. In fact, they have often never laid eyes on the horses before, despite the glowing descriptions and lovely videos. While Internet farms&#8217; websites often suggest that they have palatial horse facilities, with all the sale horses on-site, Internet farms usually exist only on the Internet. What they do is find horses for sale (often horses overseas who are not advertised to the general public), then advertise those horses on their website (often without the seller&#8217;s knowledge). The horses are listed at asking prices far more than the current sellers are asking for them. If the Internet farm generates a buyer, the Internet farm either buys the horse from the seller and then immediately resells it to the buyer at a huge markup, or the Internet farm approaches the seller and offers to introduce the buyer to them (for a fee, of course!). Either way, the buyer pays way more than they should for the horse, and might very well get a horse that has been recklessly misrepresented.</p>
<p>How can you find out if an organization has an actual physical location? You can start by looking at the contact information on its website. Is it a PO Box or a street address? You can&#8217;t always tell by looking, as some mailing centers allow their customers to use the mailing center&#8217;s street address. And sometimes instead of using a box number, the organization will call it a &#8220;suite&#8221; instead. Even if the address looks like a perfectly normal street address, use Google Earth to see if it actually exists, and what it looks like &#8211; is it a Mailboxes, Etc. store or a real place? And then Google the address to see what information comes up that might prove suspect, such as that 20 other organizations have the same address. For example, there are several &#8220;breed registries&#8221; listed in the American Horse Council&#8217;s directory that have the exact same address, the exact same website and the exact same person listed as a contact. Hmm. The women&#8217;s horse organization discussed in our previous blog post lists no address on the contact page of its website, and the address for sending in advertising payment is a PO Box. The trail rider&#8217;s organization discussed in our previous blog post lists a PO Box as its mailing address. Neither organization has an actual physical office, it seems.</p>
<p>Phone numbers can also yield a wealth of information. Don&#8217;t be fooled by the mere fact that an organization has a toll-free number &#8211; anyone can get one, and thanks to the miracle of Internet telephony, anyone can get one cheaply, too. Look up the phone number in a reverse directory search and find out whether it&#8217;s a cell phone or a land line. If it&#8217;s a land line, reverse directory results will generally tell you whose name the number is registered in, the physical address, and even who the phone company is. If it&#8217;s a mobile phone, that fact alone might be a red flag. The phone number on the women&#8217;s organization&#8217;s website comes back as a land line registered to the organization&#8217;s founder (not the organization itself). And when I called it at 9:30 p.m. Eastern time (long after business hours), a rather breathless-sounding woman answered and background noise did not sound like a business.</p>
<p>Email addresses can also be telling. Does the organization list its email address as being at its domain name, such as office@organizationsdomain.com, or is its email address hosted by Yahoo, MSN, AOL or similar? Most organizations that have been around for anly length of time and are well organized will not list personal email addresses as their contact information. Rather, they want to make sure that even if the contact person moves on, the organization will still receive important email. The women&#8217;s organization lists the founder&#8217;s personal email address as its contact email.</p>
<p>Finally, the organization&#8217;s website itself can yield important information. Is the overall look and feel professional, or does it look like a website that someone made at home? Checking to see who owns the organization&#8217;s website domain and when the domain was registered can be interesting as well. The women&#8217;s organization domain is registered to The Women&#8217;s Horse Racing Association &#8211; different organization, but the founder is listed as the contact person. Apparently, after registering the domain in June of 2009, she quickly realized the horse industry as a whole was a much broader market than just the racing industry.</p>
<h3>Is There Anybody Home?</h3>
<p>Before donating money or joining an organization, see if you can get to a real live person and ask a question. If you call, do you get a knowledgeable person who sounds like they&#8217;re in the United States? Or do you get an automated phone tree and/or have to leave a voicemail? If you leave a voicemail, do you get a prompt return call? If you email, do you get a prompt response?</p>
<p><em>Equine Legal Solutions (ELS) is a leading equine law firm based near Portland, Oregon. Rachel Kosmal McCart, ELS’ founder, is licensed to practice in four states:  California, New York, Oregon and Washington. Rachel is also admitted to practice before the U.S. District Court for the District of Oregon. For all breeds and disciplines, ELS represents clients in litigation, helps resolve equine disputes, drafts customized equine contracts, represents clients in horse industry disciplinary hearings, and incorporates equine businesses.  You may reach Rachel at (866) 385-2972 or visit <a href="http://www.equinelegalsolutions.com" target="_blank">http://www.equinelegalsolutions.com</a></em></p>
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		<title>Horse centric Guest Writers Wanted</title>
		<link>http://centraloregontrailcourse.com/guest-contributors-wanted/</link>
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		<pubDate>Fri, 06 Jan 2012 20:01:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[General Discussions]]></category>

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		<description><![CDATA[<p>Central Oregon Trail Horse (aka CentralOregonTrailCourse.com) is looking for horse-centric guest writers/contributors for our website.</p> <p>Being a Guest Contributor is a great way of putting you and your horse centric business on the map and get noticed. You do this through leadership, by sharing know-how, and by being active within the horse community.   It can &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/guest-contributors-wanted/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Central Oregon Trail Horse (aka CentralOregonTrailCourse.com) is looking for horse-centric guest writers/contributors for our website.</p>
<p>Being a Guest Contributor is a great way of putting you and your horse centric business on the map and get noticed. You do this through leadership, by sharing know-how, and by being active within the horse community.   It can also help to extend awareness about what you do, your subject/s of choice, and the tools and techniques that you employ. That being said, blatant selling of your services or product is prohibited, so steer clear of that. If your post reads like a sales pitch then the readers will see straight through it and we will delete it.  You can link back to your own website (we allow Twitter, Facebook  and Linkedin links in your signature block too).</p>
<h2>Guest Contributors</h2>
<p>We’re looking for people who can express themselves and their opinions and share high-quality horse-centric content with our readers. We’re looking for horse-related bloggers (writers) to become regular contributors to our site.</p>
<ul>
<li>Maybe you have some practical tips or how-to’s on horse riding, training horses, alternative therapies or other horse related topics?</li>
<li>Perhaps you are a professional business leader with advice to share with other horse related businesses.</li>
<li>Perhaps you are just getting started in the horse world and looking to share your experiences.</li>
<li>Maybe you have some interesting thoughts to share on a recent news article or local event.</li>
<li>Maybe you love going to local horse events and want to share this information with others.</li>
</ul>
<p>Central Oregon Trail Horse is looking to expand its readership base with the addition of a few select horse-centric guest contributors. This is an ideal opportunity for someone who would like to reach a broader audience themselves and promote themselves. Position is unpaid but includes the following benefits -</p>
<ul>
<li>Published works on blog that ranks on the first page in google under “central Oregon horse”.</li>
<li>Reach an audience of 10,000+ (and growing) <strong>UNIQUE</strong> readers.</li>
<li>Have your biography, website and contact available on every article published so  readers can reach you directly.</li>
<li>Improve your web presence</li>
</ul>
<p style="text-align: center;"><strong>See <a title="Guest Contributor Guidelines &amp; Suggestions" href="http://centraloregontrailcourse.com/guest-contributor-guidelines-suggestions/">Guest Contributor Guidelines and Suggestions</a>.</strong></p>
<p style="text-align: center;">For more information please <a href="mailto:sandy@centraloregontrailcourse.com">contact us</a> today.</p>
<p style="text-align: center;">
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		<title>Please Welcome Rachel Kosmal McCart from Equine Legal Solutions</title>
		<link>http://centraloregontrailcourse.com/please-welcome-rachel-kosmal-mccart-from-equine-legal-solutions/</link>
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		<pubDate>Thu, 05 Jan 2012 14:33:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[by Rachel McCart, Equine Legal Solutions]]></category>

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		<description><![CDATA[<p>Please join me in welcoming guest contributor Rachel Kosmal McCart from Equine Legal Solutions. Equine Legal Solutions (ELS) is a leading equine law firm based near Portland, Oregon. Rachel Kosmal McCart, ELS’ founder, is licensed to practice in four states: California, New York, Oregon and Washington. Rachel is also admitted to practice before the U.S. &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/please-welcome-rachel-kosmal-mccart-from-equine-legal-solutions/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Please join me in welcoming guest contributor<strong> Rachel Kosmal McCart from Equine Legal Solutions</strong>. Equine Legal Solutions (ELS) is a leading equine law firm based near Portland, Oregon. Rachel Kosmal McCart, ELS’ founder, is licensed to practice in four states: California, New York, Oregon and Washington. Rachel is also admitted to practice before the U.S. District Court for the District of Oregon. For all breeds and disciplines, ELS represents clients in litigation, helps resolve equine disputes, drafts customized equine contracts, represents clients in horse industry disciplinary hearings, and incorporates equine businesses.</p>
<p><img class="alignright" title="Rachel Kosmal McCart" src="http://www.equinelegalsolutions.com/images/aboutusimages/chaserachel.jpg" alt="" width="200" height="172" />ELS’ founder and owner, Rachel Kosmal McCart, is a graduate of Duke University School of Law with over 15 years of legal experience. Rachel is a member in good standing of the Oregon, Washington, California and New York bars, and is admitted to practice before the U.S. District Court for the District of Oregon. Prior to founding Equine Legal Solutions, Rachel was a corporate lawyer at Donovan, Leisure, Newton &amp; Irvine in New York and Cooley Godward, LLP in the San Francisco Bay area. Rachel also served as in-house securities counsel at Silicon Graphics and Intel Corporation.</p>
<p><img class="alignleft" src="http://www.equinelegalsolutions.com/images/contactusimages/chaseenglish.jpg" alt="" width="200" height="133" />Rachel grew up on a horse farm in Tipp City, Ohio and competed as a youth rider in nearly every discipline at Appaloosa, Quarter Horse and hunter/jumper shows. To help raise money for their horse show efforts, Rachel and her mother Mary Kosmal bought, retrained and sold horses. As a 10-year member of Miami County Ohio 4-H, Rachel never missed 4-H horse camp, and she had a lot of fun (and learned something, too!) as part of winning horse bowl and judging teams.</p>
<p>Rachel is a member in good standing of the AQHA Professional Horsemen and the American Paint Horse Association. She and her husband currently own five Paint horses. After earning numerous open and amateur APHA points in almost every event as well as many year-end APHA regional awards in a wide variety of different events, Rachel is moving on to compete in three-day eventing in 2012 with two of her Paint horses.</p>
<p><img class="alignright" src="http://www.equinelegalsolutions.com/images/contactusimages/racheltrail.jpg" alt="" width="200" height="133" />Rachel and her husband Erin keep their Paint horses at their home in Beavercreek, Oregon, which is shared by Emmy, a sweet blue merle Australian Shepherd adopted from Aussie Rescue &amp; Placement Helpline; Squawkus, a sassy housecat who lives up to her name; Vivienne and Cassidy, two incomparable Oriental Shorthair cats; and Jordan, Callie and Bee, the barn’s feline rodent patrol. They also have a flock of Black Australorp chickens that they raise for meat and eggs, and an ever-multiplying number of rabbits. Erin and Rachel also grow a large organic garden, supplemented by horse manure..</p>
<p>Please take a moment and let Rachel know how much you appreciate her support of CentralOregonTrailCourse.com, you may reach Rachel at <a href="mailto:info@equinelegalsolutions.com" target="_blank">info@equinelegalsolutions.com</a> or thru her website at <a href="http://www.equinelegalsolution.com" target="_blank">www.equinelegalsolution.com</a></p>
<p>Thank you Rachel!</p>
<p>&nbsp;</p>
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		<title>from Rachel McCart, Equine Legal Solutions</title>
		<link>http://centraloregontrailcourse.com/from-rachel-mccart-equine-legal-solutions/</link>
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		<pubDate>Thu, 05 Jan 2012 04:33:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[by Rachel McCart, Equine Legal Solutions]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=7068</guid>
		<description><![CDATA[Please note that the following information is not intended to be legal advice or to create an attorney client relationship. Before relying on any information, you should contact an attorney licensed to practice in your state. <p>About the author: Equine Legal Solutions (ELS) is a leading equine law firm based near Portland, Oregon. Rachel Kosmal &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/from-rachel-mccart-equine-legal-solutions/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<address>Please note that the following information is not intended to be legal advice or to create an attorney client relationship. Before relying on any information, you should contact an attorney licensed to practice in your state.</address>
<ul><li><a href="http://equinelegalsolutions.blogspot.com/2010/09/horse-boarders-legal-rights-or-lack.html" target="_blank" title="Horse Boarders' Legal Rights (or Lack Thereof)">Horse Boarders' Legal Rights (or Lack Thereof)</a> - At<a href="http://www.equinelegalsolutions.com/"> Equine Legal Solutions</a>, we receive a lot of calls from horse owners who are unhappy with a situation at their boarding stable and want to know what their "legal rights" are. The short answer is th... </li><li><a href="http://equinelegalsolutions.blogspot.com/2010/09/more-reasons-why-drafting-your-own.html" target="_blank" title="More Reasons Why Drafting Your Own Horse Contracts is a Bad Idea">More Reasons Why Drafting Your Own Horse Contracts is a Bad Idea</a> - In an earlier post, I covered <a href="http://equinelegalsolutions.blogspot.com/2009/10/why-drafting-your-own-equine-contracts.html">the top three reasons why drafting your own&nbsp;horse contracts is a bad idea</a>.&nbsp; Today, reviewing a client's... </li><li><a href="http://equinelegalsolutions.blogspot.com/2010/09/horse-industry-insiders-are-we-killing.html" target="_blank" title="Horse Industry Insiders: Are We Killing Our Own Future?">Horse Industry Insiders: Are We Killing Our Own Future?</a> - I'm a big fan of Bob Avila's article series in Horse &amp; Rider magazine. As soon as I receive the magazine, sometimes even before I get out of the truck, I flip right to Bob's article.&nbsp; Bob is a straight shooter, and he's secure enough in his ... </li><li><a href="http://equinelegalsolutions.blogspot.com/2010/10/world-equestrian-games-spectators.html" target="_blank" title="World Equestrian Games - A Spectator's Review">World Equestrian Games - A Spectator's Review</a> - <br /><div>I'm thrilled to report that the World Equestrian Games were every bit the once-in-a-lifetime experience I hoped they would be.  Thanks to my parents, Mary and Brian Kosmal, for treating me to the ultimate horse vacation as a 40th birthday ... </li><li><a href="http://equinelegalsolutions.blogspot.com/2010/10/career-truths-learned-from-horse-shows.html" target="_blank" title="Career Truths Learned from Horse Shows">Career Truths Learned from Horse Shows</a> - Performance is relative.&nbsp; You don't have to be perfect to succeed, just better than the next guy.<br />If you have a bobble, go on as if nothing happened, and it's likely no one will notice. <br />The only person whose opinion really matters is ... </li><li><a href="http://equinelegalsolutions.blogspot.com/2010/12/boarder-bankruptcy-boarding-stable.html" target="_blank" title="Boarder Bankruptcy = Boarding Stable Nightmare">Boarder Bankruptcy = Boarding Stable Nightmare</a> - You have a boarder in your barn who owes you a ton of money.&nbsp;You're fed up&nbsp;with their excuses and bad checks, and you decide it's time to take action.&nbsp; Just as you're starting the process of <a href="http://www.equinelegalsolutions.com... </li><li><a href="http://equinelegalsolutions.blogspot.com/2010/12/reputation-isnt-anything-or-why-you.html" target="_blank" title="Reputation Isn't Anything, or Why You Can't Trust the Big Boys">Reputation Isn't Anything, or Why You Can't Trust the Big Boys</a> - At <a href="http://www.equinelegalsolutions.com/">Equine Legal Solutions</a>, we receive more calls about horse purchases gone wrong than any other equine legal issue.&nbsp; In about half of the calls, the horse buyer was so impressed by who the sell... </li><li><a href="http://equinelegalsolutions.blogspot.com/2011/01/tough-liability-questions-answer-them.html" target="_blank" title="Tough Liability Questions:  Answer Them Now Before It's Too Late">Tough Liability Questions:  Answer Them Now Before It's Too Late</a> - Horse owners always have lots to do.&nbsp; There are horses to be fed, mares to be bred, colts to be worked, and (always!) stalls to be cleaned.&nbsp; These types of chores tend to be their own reminders.&nbsp; Now, here's your reminder to do the <i>... </li><li><a href="http://equinelegalsolutions.blogspot.com/2011/01/proposed-law-has-big-impact-on-oregon.html" target="_blank" title="Proposed Law Has Big Impact on Oregon Horse Owners">Proposed Law Has Big Impact on Oregon Horse Owners</a> - <div dir="ltr" trbidi="on">On January 10, 2011, the Oregon State Senate Interim Committee on Business and Transportation introduced <a href="http://www.leg.state.or.us/11reg/measpdf/sb0200.dir/sb0262.intro.pdf">Senate Bill 262</a>.&nbsp; The bill is ... </li><li><a href="http://equinelegalsolutions.blogspot.com/2011/04/horsey-humor-7-stages-of-aging-on.html" target="_blank" title="Horsey Humor:  The 7 Stages of Aging on Horseback">Horsey Humor:  The 7 Stages of Aging on Horseback</a> - <div dir="ltr" trbidi="on"><div><span><span><span>Thank you to Lauren Zayas for emailing me this gem today (author unknown):</span></span></span></div><span><span><span><b> </b></span></span></span><br /><span><span><span><b>The Seven Stages of Aging... </li></ul>
<p><em>About the author: Equine Legal Solutions (ELS) is a leading equine law firm based near Portland, Oregon. Rachel Kosmal McCart, ELS’ founder, is licensed to practice in four states: California, New York, Oregon and Washington. Rachel is also admitted to practice before the U.S. District Court for the District of Oregon. For all breeds and disciplines, ELS represents clients in litigation, helps resolve equine disputes, drafts customized equine contracts, represents clients in horse industry disciplinary hearings, and incorporates equine businesses. You may reach Rachel at (866) 385-2972 or visit http://www.equinelegalsolutions.com<br />
</em></p>
<p>Rachel Kosmal McCart<br />
Senior Counsel<br />
Equine Legal Solutions, Inc.<br />
Ph: (408) 251-3876<br />
Fax: (408) 251-3893<br />
Email: <a href="mailto:info@equinelegalsolutions.com">info@equinelegalsolutions.com</a><br />
Website: <a href="http://www.equinelegalsolutions.com/"> www.equinelegalsolutions.com</a></p>
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		<title>Free Websites &#8211; Are they worth it?</title>
		<link>http://centraloregontrailcourse.com/free-websites-are-they-worth-it/</link>
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		<pubDate>Fri, 30 Dec 2011 23:09:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>

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		<description><![CDATA[<p>You&#8217;ve seen the ads &#8211; Build a Website for Free! Have you tried one for your horse-related business? Where you happy with the results? Did you end up paying any costs associated with the free site, i.e. hosting, domain name, special graphics, drop down menus, etc? Please post your reply below&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ve seen the ads &#8211; Build a Website for Free! Have you tried one for your horse-related business? Where you happy with the results? Did you end up paying any costs associated with the free site, i.e. hosting, domain name, special graphics, drop down menus, etc? Please post your reply below&#8230;</p>
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		<title>What Everybody Ought To Know About Online Marketing</title>
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		<pubDate>Wed, 28 Dec 2011 18:37:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[by Doug Emerson, The Profitable Horseman]]></category>

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		<description><![CDATA[<p style="text-align: left;" align="center">by Doug Emerson reprinted with permission</p> <p>You&#8217;re in a business rich in tradition. Thousands of years of horsemanship have sculpted the way you handle horses, ride and teach today.</p> <p>While good horsemanship practices don&#8217;t change, marketing methods do.</p> <p>You already know there is more to marketing now than the yellow pages and &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/what-everybody-ought-to-know-about-online-marketing/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center">by Doug Emerson<br />
reprinted with permission<strong></strong></p>
<p>You&#8217;re in a business rich in tradition. Thousands of years of horsemanship have sculpted the way you handle horses, ride and teach today.</p>
<p>While good horsemanship practices don&#8217;t change, marketing methods do.</p>
<p>You already know there is more to marketing now than the yellow pages and a quarter page ad in the local paper twice a year. To help with understanding more about online marketing, I recently spoke with Kammy Thurman, a strategic internet and social marketing consultant in Montana, about changes in the way professional horsemen market their businesses.</p>
<p>Kammy, a self described horse &#8220;nut&#8221; and outdoor enthusiast, says, &#8220;Everyone needs a website, it&#8217;s a point of credibility.&#8221; Her site is <a href="http://AnchorCreative.com" target="_blank">www.AnchorCreative.com</a> . She went on to say, &#8220;The content on a website is a sales letter and the copy and the graphics on the site should be simple and clean. Pretty doesn&#8217;t work.&#8221;</p>
<p>Thurman offers these steps for success with websites:</p>
<ol>
<li>Get the site up and working for you.</li>
<li>Get the site ranked using search engine optimization (SEO)</li>
<li>Build authority with articles, tips and videos</li>
<li>Follow Up! when you get inquiries or orders, ACT</li>
</ol>
<p>Kammy recommends how to add power immediately to your online marketing program:</p>
<p>Facebook is a strong magnet for attracting and driving visitors to your site. She points out Facebook outranked Google for searches this past December. At the moment, Facebook business pages are cost efficient and effective marketing tools for staying in touch with customers and prospects.</p>
<p>Video creates authority and your personal video or narrated slide presentation leverages readers&#8217; preference to see and hear over just reading website copy.</p>
<p>Mobile Marketing will become more popular. Keep Smartphones in mind.</p>
<p>I did a little research about Smartphones. According to a report by the Financial Times, manufacturers shipped more Smartphones than personal computers in the fourth quarter of 2010.</p>
<p>Granted, smart phones are traded more frequently than personal computers, largely due to the active mobile lifestyle of the user, but evolution of mobile technology is progressing at a phenomenal rate.</p>
<p>The Smartphone may soon be replacing much of the need for personal computer access.</p>
<p>What this may mean to you and your business is a need for easy text message access to you or your website and your ability to text back information or coupons instantly to prospects.</p>
<p>Additionally, QR codes for more information may be part of your marketing program.</p>
<p>There&#8217;s no denying electronic marketing is here to stay and should be a part of your marketing plan.</p>
<p>Take some time to learn more about improving your online marketing or find a professional to help you.</p>
<p><em>Doug Emerson helps professional horsemen struggling with the business half of the horse business. Find more articles about the horse business like this one at </em><a href="http://www.ProfitableHorseman.com"><em>www.ProfitableHorseman.com</em></a></p>
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		<title>Do You Use Your Cell Phone Like A Pro?</title>
		<link>http://centraloregontrailcourse.com/cell-phones-in-the-horse-business/</link>
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		<pubDate>Tue, 27 Dec 2011 18:20:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[by Doug Emerson, The Profitable Horseman]]></category>

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		<description><![CDATA[<p style="text-align: left;" align="center">by Doug Emerson reprinted with permission </p> <p>It&#8217;s no secret the work style of the professional horseman doesn&#8217;t allow much time to ride a desk chair. Horses and people require constant attention in the barn, the arena or at the show ring and professional horsemen cope with not having the convenience of &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/cell-phones-in-the-horse-business/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center">by Doug Emerson<br />
reprinted with permission<strong><br />
</strong></p>
<p>It&#8217;s no secret the work style of the professional horseman doesn&#8217;t allow much time to ride a desk chair. Horses and people require constant attention in the barn, the arena or at the show ring and professional horsemen cope with not having the convenience of an office to &#8220;step into&#8221; to do business. The barn aisle, the pickup truck cab and the middle of an arena are the make-do office locations for the busy horse business owner.</p>
<p>Thankfully, cell phones solved the &#8220;out of the office&#8221; communication problem a long time ago enabling easy accessibility by phone. No doubt your cell phone is your constant and sometimes unwelcome companion each day. If you&#8217;re not using it for more than phone calls, you&#8217;re overlooking an important business tool for your mobile office.</p>
<p>Smartphones continue to command market share as customers upgrade or replace phones and internet predictions say that by the end of the year, half of all cell phones in North America will be smartphones. Chances are good you already own a smartphone or will own one soon.</p>
<p>I suspect baby boomers (like me), conditioned by habit and reluctant to adopt change, are the group most likely to under utilize the applications and features available for better productivity in the &#8220;field office&#8221;.</p>
<p>Here are some tips for better productivity in your field office using your smart phone.</p>
<ul>
<li>Use the camera and take pictures. As examples: horses for sale, broken equipment parts, serial numbers and model numbers, tack for sale. It&#8217;s incredibly easy to e-mail the photos to others or simply bring the photo up on the screen in a conversation. More than once I&#8217;ve shown a photo of an equipment part I need to the parts counter guy while saying, &#8220;I need this thingamajig .&#8221;</li>
<li>Video is too often ignored as a tool for communication. Record a video of your riding student who argues with you about not sitting up correctly or leaning. The video replay gets the point across to help the student see what to correct.</li>
<li>E-mail-No need to wait until you can get in front of a computer, access your e-mail at your convenience from your phone and respond to the urgent messages fromyour field office.</li>
<li>Text Messages- The speed and brevity of a text message will save time and frustration. Your younger employees will love you for texting; you&#8217;ll love the simplicity and speed of texting with a change in plans. Lesson cancellations, family communications and even messages to your suppliers can be executed efficiently with texting. Yes, it costs more money. And what does wasted time, a missed appointment and a confused employee cost you?</li>
<li>Calculator- Instead of guessing, use the calculator function on your phone. You can be precise with your numbers on the spot.</li>
<li>Timer- Set the timer to remind yourself of appointments, to signal the end of a riding lesson, or give yourself an excuse to get out of a potentially prolonged or non productive meeting.</li>
<li>Notes- Use the note feature to record information when no pen or paper is available.</li>
<li>Voice Recorder- Record your thoughts on the go if more convenient for you and not distracting to others.</li>
<li>Apps, Apps and more Apps-There is no shortage of applications to download to your smartphone which claim enhanced productivity. You can sort through them or wait for recommendations from friends.</li>
</ul>
<p>For now, focus on the features already installed on your smartphone you can use in your field office to make your work day end a little sooner each day.</p>
<p><em>Doug Emerson helps professional horsemen struggling with the business half of the horse business. Find more articles about the horse business like this one at </em><a href="http://www.ProfitableHorseman.com"><em>www.ProfitableHorseman.com</em></a></p>
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		<title>Market Methodically For Better Profit in 2012</title>
		<link>http://centraloregontrailcourse.com/market-methodically-for-better-profit-in-2012/</link>
		<comments>http://centraloregontrailcourse.com/market-methodically-for-better-profit-in-2012/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 14:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[by Doug Emerson, The Profitable Horseman]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/market-methodically-for-better-profit-in-2012/</guid>
		<description><![CDATA[<p style="text-align: left;" align="center">by Doug Emerson reprinted with permission </p> <p>A business is either expanding or it&#8217;s shrinking. It never stays the same. And if more profit is of interest to you for 2012, it&#8217;s going to be a result of you planning your marketing for the next twelve months, NOW.</p> <p>Start with a wall &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/market-methodically-for-better-profit-in-2012/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center">by Doug Emerson<br />
reprinted with permission<strong><br />
</strong></p>
<p>A business is either expanding or it&#8217;s shrinking. It never stays the same. And if more profit is of interest to you for 2012, it&#8217;s going to be a result of you planning your marketing for the next twelve months, <strong>NOW</strong>.</p>
<p>Start with a wall calendar for the 12 months of 2012. Write in all of the events you intend to have<strong> at your farm</strong>.</p>
<p>Here&#8217;s a list to get you started:</p>
<ul>
<li>Horse shows</li>
<li>Parties</li>
<li>Clinics</li>
<li>Sales</li>
<li>Open houses</li>
<li>Demonstrations</li>
<li>Summer Camps</li>
<li>&#8220;Spruce up&#8221; days for grounds, jumps, obstacles, fences, flower beds, etc.</li>
<li>Special events</li>
</ul>
<p>Next, write in the events you&#8217;ll be attending <strong>off the farm</strong>:</p>
<ul>
<li>Horse shows as exhibitor</li>
<li>Horse shows as spectator</li>
<li>Horse Sales</li>
<li>Equine Expositions</li>
<li>Training clinics as rider</li>
<li>Training clinics as auditor</li>
<li>Professional development-workshops and seminars, annual meetings</li>
</ul>
<p><img class="alignnone" src="http://ih.constantcontact.com/fs030/1011289464050/img/378.jpg" alt="" width="720" height="540" /></p>
<p>There you have it, the start of your methodical marketing program for 2012. The calendar provides the <strong>visual catalyst</strong> for highlighting marketing <strong>take action dates</strong> as you develop your marketing program incorporating some or all of these ideas:</p>
<ul>
<li>e-mail</li>
<li>electronic newsletters</li>
<li>snail mail newsletters, flyers and announcements</li>
<li>postings on your website</li>
<li>blog posts</li>
<li>Facebook posts</li>
<li>Print advertising</li>
<li>Webinars and teleseminars</li>
<li>Interviews</li>
<li>Press releases</li>
<li>Videos on your website and Youtube</li>
</ul>
<p>The hardest thing about marketing is <strong>getting started</strong>. Why not start now to make your marketing program get you the profit results you deserve from your hard work!</p>
<p><em>Doug Emerson helps professional horsemen struggling with the business half of the horse business. Find more articles about the horse business like this one at </em><a href="http://www.ProfitableHorseman.com"><em>www.ProfitableHorseman.com</em></a></p>
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		<title>Declining hay production</title>
		<link>http://centraloregontrailcourse.com/declining-hay-production/</link>
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		<pubDate>Mon, 19 Dec 2011 18:29:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>

		<guid isPermaLink="false">http://centraloregontrailcourse.com/?p=5688</guid>
		<description><![CDATA[<p>In her commentary on the back page of the Horse Journal’s December issue, Associate Editor Margaret Freeman praises the horse people of Tryon, N.C., for creating the Foothills Hay Pledge, their clever way to deal with hay shortages caused by drought or the dwindling number of acres producing hay across the country. It’s an example &#8230; </p><p><a class="more-link block-button" href="http://centraloregontrailcourse.com/declining-hay-production/">Continue reading &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>In her commentary on the back page of the Horse Journal’s December issue, Associate Editor Margaret Freeman praises the horse people of Tryon, N.C., for creating the Foothills Hay Pledge, their clever way to deal with hay shortages caused by drought or the dwindling number of acres producing hay across the country. It’s an example of something a horsey community like Tryon can do to help themselves and their neighbors.</p>
<p><a href="http://www.horse-journal.com/john-strassburger-blog/tryon-n-c-attacks-their-hay-shortfall/" target="_blank">Read the rest of the article</a> and then let me know your thoughts on &#8220;the leading cause of declining hay production is more and more farmers growing corn for ethanol production instead of growing hay.&#8221;</p>
<p>http://www.horse-journal.com/john-strassburger-blog/tryon-n-c-attacks-their-hay-shortfall/</p>
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