Doug Emerson helps professional horsemen struggling with the business half of the horse business. Find more articles about the horse business like this one at www.ProfitableHorseman.com
by Doug Emerson reprinted with permission
You’re in a business rich in tradition. Thousands of years of horsemanship have sculpted the way you handle horses, ride and teach today.
While good horsemanship practices don’t change, marketing methods do.
You already know there is more to marketing now than the yellow pages and …
Permanent link to this article: http://centraloregontrailcourse.com/what-everybody-ought-to-know-about-online-marketing/
by Doug Emerson reprinted with permission
It’s no secret the work style of the professional horseman doesn’t allow much time to ride a desk chair. Horses and people require constant attention in the barn, the arena or at the show ring and professional horsemen cope with not having the convenience of …
Permanent link to this article: http://centraloregontrailcourse.com/cell-phones-in-the-horse-business/
by Doug Emerson reprinted with permission
A business is either expanding or it’s shrinking. It never stays the same. And if more profit is of interest to you for 2012, it’s going to be a result of you planning your marketing for the next twelve months, NOW.
Start with a wall …
Permanent link to this article: http://centraloregontrailcourse.com/market-methodically-for-better-profit-in-2012/
by Doug Emerson reprinted with permission
You’ve heard and read plenty about setting goals for your business at the start of a New Year. For some, it’s an easy process of sitting down and writing. For others, it is as painful as a root canal and a task slowed by procrastination.
But without goals, you …
Permanent link to this article: http://centraloregontrailcourse.com/goal-setting-for-2012-made-easy/
by Doug Emerson reprinted with permission
Please don’t become paranoid over what I’m about to tell you.
Whether you like it or not, people are searching for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a satellite view …
Permanent link to this article: http://centraloregontrailcourse.com/low-budget-marketing-for-high-profit-results/
by Doug Emerson reprinted with permission
Our oldest son invited us recently to see his new apartment. It’s his third since leaving home. Instantly, memories of the tour of his first apartment flashed through my mind. You may have seen the movie “Animal House” ; the same decorator did his first apartment. However, apartment …
Permanent link to this article: http://centraloregontrailcourse.com/heres-an-inexpensive-strategy-to-convert-prospects-into-clients/
by Doug Emerson reprinted with permission
During the height of NASA’s space exploration program, the words that I loved to hear right before a launch were “All Systems Are Go”. Launching a rocket is no small feat, even for hundreds of rocket scientists. The rocket launch cycle was held together with a connection of systems …
Permanent link to this article: http://centraloregontrailcourse.com/all-systems-are-go/
by Doug Emerson (reprinted with permission)
From the Horseman’s Dictionary: Broke (brok)- 1. a well trained horse 2. A chronic financial condition of a professional horseman who has too many slow paying clients Even during good economic times, some clients are not responsible about making timely payments for board, training and lessons. During tougher …
Permanent link to this article: http://centraloregontrailcourse.com/survive-or-thrive-with-your-boarding-business/
I like to call the week between Christmas and New Year’s Eve Reflections Week. There are pauses in the regular work schedule to tie up the loose ends of the year, relax a little and do some reflecting on what has happened in the past twelve months.
Your mind’s eye, given the right timing and environment, will replay the movie of 2009 for you to see what happened during the year. You may want to look at your written goals for the year and see how you did with the job of completion.
Permanent link to this article: http://centraloregontrailcourse.com/let-me-check-my-calendar/
by Doug Emerson
You probably hear a lot about systems in conversations. Often in reference to money making systems like: internet marketing , horse betting , stock investment and multi level marketing. Usually complicated, these types of systems have a degree of success directly in proportion to the business owner’s effort to understand and follow …
Permanent link to this article: http://centraloregontrailcourse.com/is-your-system-so-easy-a-cave-man-could-do-it/
By Doug Emerson
My son has been shopping on line for a used pick up truck. He’s narrowed down his selection to make, model, year and mileage. There are plenty of online resources for establishing values of used vehicles. You probably use these resources as price guides, too. With printed guides, price is well defined …
Permanent link to this article: http://centraloregontrailcourse.com/do-you-use-these-5-excuses-for-not-charging-what-you-are-worth/
By Doug Emerson
Our tractor mounted grader blade gets used for many jobs around the farm including: arena leveler, snow pusher and a substitute bulldozer. It performs very well at the first two jobs. As for dozer work, let’s just say it’s a good thing for me there is no Society for the Prevention of …
Permanent link to this article: http://centraloregontrailcourse.com/low-cost-high-impact-tips-for-a-brighter-business-image/
